Spark Journey Continues to Expand Inbound Tourism Business, Received Multiple Chinese Tour Groups in 2025

In 2025, the company's cultural tourism service brand Spark Journey continued to exert force in the inbound tourism market, receiving more than 10 tour groups from China throughout the year, covering sightseeing tours, customized itineraries, business inspections and other types.

1. Market Recovery Trend

With the gradual recovery of personnel exchanges between China and New Zealand, the inbound tourism market is showing a warming trend. Relying on its ability to integrate local resources and service experience, Spark Journey provides integrated solutions for tourists from China, including itinerary planning, transportation arrangements, accommodation docking and ground reception services, meeting the diverse needs of different customer groups.

2. Refined Management

In actual operations, Spark Journey pays attention to service details and itinerary experience, improving overall service quality through refined management of scenic spot routes, time arrangements and customer preferences. At the same time, combining the understanding of Chinese tourists' consumption habits, the company makes targeted optimizations in catering arrangements, language services and cultural experiences to enhance customer satisfaction.

3. Future Development

Through continuous operations in 2025, Spark Journey has gradually established stable customer source channels and cooperation networks, laying the foundation for subsequent business expansion. In the future, the company will further expand inbound tourism product types, strengthen linkage with local resource providers and partners, and promote the development of cultural tourism business towards more professional and large-scale directions.